Creating A Relation With The Community Around Your Business
The community that lives where this company is located is very crucial. The success or failure of this company is depended on the community goodwill. There can be significant negative effect on any unpleasant reaction from the public concerning the business. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can allocate this service to some of the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. They will do their part and ensure the company’s working environment is conducive. They will inform you on everything happening in the community.
You should also offer sponsorships to the community. This is a great way to give back to the community. The community can be given info on how to choose students who can learn through this program. The program can select the top students but needy and support them. Another sponsorship can be through co curricular activities like sports. These and other events like fundraisings can be great ideas.
Charity giving is another brilliant method. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. Make long term projects like building health facility that will benefit the community for long and collaborate with other agencies. These projects should be done regularly. This will keep your impact fresh each time. Being close with leaders in this locality is vital. Remember that people will listen and believe in what their leaders say. Get in touch with formal and also informal leaders.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. Communication shows that you are empathetic to them. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.
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